Reactiva.
A software-enabled service that helps businesses restart useful conversations with dormant customers.
What it is
Reactiva is a productized customer reactivation service supported by software. It combines data preparation, segmentation, focused outreach, and human follow-up. It is currently a pilot, not a self-serve SaaS product.
The operating flow
Each engagement follows a visible process designed to turn an existing customer list into qualified conversations.
01
Dormant customers
Dormant customers
02
Segmentation
Segmentation
03
Outreach
Outreach
04
Conversations
Conversations
05
Appointments or revenue
Appointments or revenue
Current status
The service is in development and limited pilot use. Results depend on the quality of each business’s customer data, offer, operations, and follow-up.